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Patients ask both who should treat them and who will pay, and those questions lead to different parts of the web. Asked of ChatGPT three times each, a question about online therapy services and one about mental health coverage plans did not share a single cited site.
At Qvery, we help clinic groups and health plans stop paying staff to check their prices and plans on every page and listing by hand, with custom AI agents that keep your facts consistent on the pages answers read and draft the corrections your reviewer approves.
of US adults used an AI chatbot for health information in the past year
What Patients Are Told About Your Prices and Plans
ChatGPT cited a government or public body in 76.00% of its answers about who pays: healthcare.gov and the state marketplaces, state insurance departments and national health services. Counted by citations, those bodies and insurers' and plans' own sites took 81.02% between them; Google's chat-style answers leaned on rankings instead.
On coverage questions, ChatGPT reads government and insurer pages, Google AI Mode reads rankings
% of coverage answers that cited a source
View the data
| Label | ChatGPT | Google AI Mode |
|---|---|---|
| Government and public bodies | 76.00% | 20.59% |
| Insurers' and plans' own sites | 73.33% | 54.41% |
| Providers' own sites | 13.33% | 22.06% |
| Third-party sites | 38.67% | 77.94% |
These were general patient questions in four countries, so read them as the shape of what patients are shown, then measure your own: your states, your plans and the conditions you treat.
Who Owns Those Facts
What an answer says about you has to be right: your prices, the plans you accept, where you operate and what you treat. A wrong price, plan, location or clinical claim is the risk, and each of those facts sits with a different owner.
The agents work first on your own pages and listings, against one list of your prices, accepted plans, locations and services, each with an owner: the fact sheet.
| The fact in an answer | Checked against |
|---|---|
| A price | The approved price list |
| A plan you accept | Your list of accepted plans |
| A location | Your clinic records |
| What you treat | Your services list, with a clinical reviewer. |
What Qvery’s Agents Keep Right
The GEO Agent records the answers to both lists of questions every day, engine by engine and country by country.
The agents we build check each clinic's pages and listings against the fact sheet and draft the updates. Where a listing on another site needs changing, they hand a person the list of pages to open.
The calculator prices that check for a clinic group of about 250 people across several sites: one marketing coordinator checking prices, accepted plans, locations and services on every clinic page and listing and drafting the updates, about 23% of the week, some 40 hours a month on our assumption.
At about $127,800 a year, the Bureau of Labor Statistics’ May 2025 mean pay for marketing specialists with benefits, that is about $29,394 a year.
With the agents taking about 60% of it, at about $250 a month to run, it costs about $14,758, saving about $14,636 a year and 287 hours; $10,000 of build pays back in about 8.2 months. The share of the week, the share the agents take and the running cost are our assumptions, to replace with your own.
Clinic Price and Plan Listing ROI Calculator
What Checking Each Clinic's Pages And Listings Against Your Approved Prices And Accepted Plans And Drafting The Updates Costs You, And What An Agent Saves
Saved Per Year
$14,636
287 hours handed back, after $3,000 a year to run it
- Hours Handed Back
- 287 hours a year
- Agent Running Cost (Estimate)
- $250 a month
- Payback Per $10,000 Of Build
- 8.2 months
On these numbers, the agent saves $14,636 a year after its own running cost, and every $10,000 of the build is earned back in 8.2 months.
What Stays With Your Reviewer
What the agents may read and do is set in a written agreement, your data is processed where that agreement says, and every action the agents take is logged.
Bring Us Your Fact Sheet and a Month of Answers
Bring your price list, the plans you accept and a month of the answers patients get. We have the first agents running within two weeks once access is in place, and your reviewer approves each correction.
Frequently asked questions
What should a healthcare AI visibility baseline include?
Keep the questions about who treats patients and who pays for them separate, and record the engines, countries, language, repeat schedule and competitors. Count the answers that link your pages, name you and recommend you accurately separately, sort the linked sites into pages you can edit and pages you cannot, and name the person who signs the score.
Should questions about who treats and who pays be measured separately?
Keep them separate: in our October 2026 research, 84.14% of the pages ChatGPT linked in answers about who pays came from sites no answer about who treats linked, and 77.73% on Google's chat-style answers. Combining them hides whether you appear when patients choose care or when they choose cover.
Does an AI citation mean my company was recommended?
A citation means one of your pages was among the answer's sources; it does not establish a recommendation. Check separately whether the answer names you, puts you forward, and gets your prices, plans and services right.
Should ChatGPT and Google AI Mode results be combined?
Report each engine separately because they cite different sources. On questions about who pays, ChatGPT cited a government or public body in most of its answers, while Google's chat-style answers leaned on rankings. Combining them hides which engine's sources anyone could influence.
How many times should each question be asked?
Repeat each question and agree on the schedule before scoring starts. Across three asks in one evening, only a small share of the sites ChatGPT cited appeared every time, so one screenshot can suggest a change that has nothing to do with the work.
What can an AI visibility supplier change, and what can't they?
They can help with your own pages and with third-party pages that could cite you: rankings, publishers, comparison sites, directories. They can't edit government pages, regulators' pages or competitors' sites, and on ChatGPT many answers about who pays cited only those pages and companies' own.
Who should sign off the monthly report?
The person who owns the supplier contract signs the score. A clinical or compliance reviewer approves corrections about care or cover before anyone sends them out, so matching an answer to a supplier claim never substitutes for checking its accuracy.
Is posting in patient communities a fair way to get into AI answers?
Reject any proposal to pose as patients to influence AI answers. Communities set their own rules on authentic participation, spam and manipulation; take part openly only where a community's rules allow it.
Why should we keep countries and language fixed?
Questions about cover depend on the market: Ontario and Ohio are different contexts, and assistants answer differently by country and language. Keep both fixed so a change in the audience you test does not look like a change in what patients are told.
What do the agents need first?
A fact sheet covering your prices, accepted plans, services and locations, each fact with an owner and a source system. Then the recorded answers and your pages and listings, so the agents can check every fact against your records.
When should a placement count as a visibility gain?
A placement counts as delivered once it is live, but it counts as a citation gain only when a recorded answer links it as a source. Keep changes on fixed pages separate: report them as observed movement, rather than crediting a supplier who cannot edit those pages.
Do we need custom agents for a small clinic?
If you serve one city with a handful of pages and listings, agents may not save enough to justify building them. Keep the same fact sheet first, and decide on agents when the pages, listings and sites grow.
How does Qvery help with this?
We use the GEO Agent to record daily answers and citations from ChatGPT and Google AI Mode in your chosen countries. We also build custom agents that keep the facts on the pages those answers read consistent with your fact sheet, with your reviewer approving every correction.
