73 Crypto AI Search Statistics for 2026

A crypto company keeps two kinds of public page.

Product pages, fee schedules and the help center belong to product and support, and they change whenever a fee or a feature does. Explainers (what staking is, how a trade is taxed, what custody means) belong to whoever signs off compliance language, and they change when a rule does.

The two kinds of question draw on different websites. Buying answers come from crypto companies’ own pages, usually several rivals’ at once, and on ChatGPT often through help-center articles about fees and features. How-it-works answers come from governments, regulators, ethereum.org and bitcoin.org, with a few companies’ explainers beside them.

That makes two routes into the answers, and each fits a different owner in your company: support for the first, with product signing its own pages, and compliance for the second.

In a July 2026 survey of US crypto investors, 19% named AI tools among the top influences on their investing decisions, ahead of financial news and financial advisors¹. OpenAI counted 1.2 billion weekly ChatGPT users in September², and Google says AI Mode has passed a billion monthly users³.

We asked ChatGPT and Google AI Mode both kinds of crypto question on 21 and 22 September 2026, from the US, the UK, Canada and Australia, in questions that name no company, and kept every page the answers cited. Shares of answers below are of the answers that named at least one page, unless they say otherwise, and a citation shows which page an answer leaned on, not which company it recommended.

Buying Answers Are Built From Crypto Companies’ Own Pages, Several at a Time

When people asked which product to use, 89.83% of ChatGPT’s sourced answers cited at least one crypto company’s own site. Google AI Mode did it in 69.14%.

The more useful number is how many companies. 73.26% of ChatGPT’s sourced buying answers cited two or more companies’ sites, and 47.65% cited three or more. On Google AI Mode the figures were 34.29% and 20.57%.

One ChatGPT answer to “top crypto exchanges” cited Coinbase’s help article on fees, Kraken’s fee schedule and Gemini’s fee page together, quoted Kraken Pro’s entry fees, and told the reader to compare the three on fees, coins, staking, withdrawals and what is available in their state.

So when your product page is cited, it is usually read in the same answer as your rivals’ pages, and the answer lines up what each one says.

The pattern held for every product but one. ChatGPT cited a company’s own site in 96.75% of its sourced wallet answers and 91.09% of its staking and DeFi (decentralized finance) answers, and in nearly every answer about portfolio trackers, NFT (digital collectible) marketplaces and tax tools.

Exchanges were lower, at 68.64%. Review, media and data sites appeared in 83.05% of those answers, against 50.36% for the other products; our look at the crypto review sites ChatGPT and Google AI Mode cite covers that layer.

Your own row is a reading list: the pages your buyers see next to yours, or instead of yours.

ChatGPT Quotes Your Help Center, Google AI Mode Your Homepage

On ChatGPT, help-center articles were the largest single kind of company page cited on buying questions: 29.46% of its company-page citations, ahead of product pages at 28.46% and homepages at 18.13%. Counted by answer, 54.61% of sourced buying answers cited at least one help article, against 31.64% that cited a homepage.

They are support articles, the kind written to answer a ticket before it arrives: OpenSea’s “What fees do I pay on OpenSea?”, Coinbase’s “Coinbase Advanced fees”, Kraken’s “How trading fees work on Kraken”, Koinly’s “Which countries does Koinly calculate taxes for?”.

A company page about fees, a help article or a fee schedule, appeared in 19.96% of ChatGPT's buying answers that named a page. When an answer quotes a fee, those are the pages it has in front of it.

OpenAI describes its August update as making fewer mistakes on “dates, numbers, sources, rules” by “better using the sources it finds”⁴. Better use of a stale fee page still hands the buyer a stale fee.

Google AI Mode almost never cited a help article.

When it cited a company, half of those citations went to a homepage (50.94%), and blog posts and product pages made up most of the rest.

Next to the companies, Google AI Mode cited other people’s pages. Reddit appeared in 33.71% of its sourced buying answers, Investopedia and NerdWallet in 22.29% each and YouTube in 12.00%.

On ChatGPT, communities of any kind appeared in 2.07%.

Both engines cited about four websites per sourced buying answer (3.97 on ChatGPT, 3.96 on Google AI Mode), so the split is in which pages they pick; why each engine prefers its pages, we didn’t measure.

On ChatGPT your help center is part of how buyers choose you, as fintech companies’ help centers and fee pages are for theirs, and a fee change is two jobs: the schedule and the help article that explains it.

On Google AI Mode the work is your homepage and what threads and review pages say about you.

How-It-Works Answers Lean on Regulators and the Ethereum and Bitcoin Sites

On ChatGPT, 48.03% of sourced how-it-works answers cited a government or regulator site, and 35.81% cited ethereum.org or bitcoin.org. 79.04% cited at least one of the two. Crypto companies’ own sites appeared in 40.61% of these answers, against 89.83% on buying questions.

Google AI Mode gave too few sourced how-it-works answers to split, so this section’s figures are ChatGPT’s.

ethereum.org appeared in 31.88% of sourced how-it-works answers, Coinbase in 11.79%, investor.gov in 11.35%, bitcoin.org in 10.92%, the IRS in 10.48%, the SEC in 8.73% and the FTC in 7.42%, with the CFTC and Ledger at 6.11% each.

The IRS page the tax answers cite also explains Form 1099-DA, on which brokers report customers’ digital asset sales to the IRS, starting with 2025 transactions reported in 2026⁵. If you are a broker, your customers’ questions about the form you send them are answered from the IRS’s page. In September the ChatGPT answers we collected to the US tax questions, a small set, all cited the IRS, and none cited a company.

Ask whether an exchange is regulated and the answer hands the customer the regulator’s own lookup. ChatGPT cited the CFTC’s “Check Registration & Backgrounds Before You Trade”, FinCEN’s MSB Registrant Search and the FCA’s “How to check a firm or individual is authorised”. Your registration record is a page in that answer, kept by someone in compliance, and it has to say what your site says.

Google AI Mode’s answer to the same question cited ESMA and AUSTRAC beside the US and UK regulators, and Paybis’s and Banxa’s own posts on how to check a platform’s license, the same ground the regulators’ pages cover.

Companies that did appear here mostly got in through learn and help articles: 47.13% of the company-page citations on how-it-works questions went to learn pages and 34.74% to help articles. Among them were Coinbase’s “What is a crypto wallet?”, Uniswap’s docs on liquidity pools, Aave’s help pages, MetaMask’s guide to the secret recovery phrase, and Ledger’s and Trezor’s academy pages.

In the July survey, 28% of US crypto investors believed crypto investments are insured by the FDIC, and 34% picked the right definition of cryptocurrency¹.

An explainer that sits beside the SEC in an answer is read against it, so it needs compliance’s sign-off as much as any disclosure does.

The Two Lists of Pages Barely Overlap

The seven sites that cover 80% of ChatGPT’s sourced buying answers (Coin Bureau, Coinbase, Ledger, CoinStats, OpenSea, Aave and Koinly) reach 19.65% of its how-it-works answers. The nine that cover 80% of how-it-works answers reach 43.13% of buying answers.

Coinbase and Ledger were cited on both kinds of question, Coinbase mostly through its help center and Ledger through its academy pages. Take them out and the lists reach 3.06% and 12.81% of each other’s answers.

So a team that checks the pages its product questions cite has seen about a fifth of what its customers’ how-it-works questions cite, and a compliance team reading the regulators’ pages has seen little of the buying route. Your own questions will give different figures.

Which pages your own questions draw, and when that changes, shows up when the same questions are asked every day.

So support keeps the help articles and fee pages the buying answers read, product signs its own pages, and compliance signs the explainers that sit beside the regulators.