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When an AI answer names your hotel, its link can send the guest to your booking page, your booking-site listing, or a list of competing hotels.
The eight tools below are ranked on what their pages show about the names and links in each answer, down to the page and market. Our GEO Agent comes first as our own pick.
1. GEO Agent by Qvery: Questions Written for You, Every Answer Kept With Its Citations
Pros
- Questions written for your properties and your rivals
- Both engines, daily, in each country you sell to
- Every answer kept with the pages it cited
- Qvery's team can do the listing and page work
Cons
- It measures ChatGPT and Google AI Mode only.
- Price: not published
- Your team or ours handles the page and listing changes.
This one is our own product. Inside it, Qvery Assistant answers questions about its data, edits the question list, starts a run and exports a report for whoever reads it.
We also work on the listings and pages those answers use, and build custom agents for recurring checks. The GEO Agent does not include that work; it is a service of its own.
2. Peec AI: The Links Inside Each Answer, Listed Apart From Its Sources
- A brand mention and a source citation, defined and counted apart.
- Each chat keeps the full answer, the brands it named and where, every source URL, and the links in the answer's own text.
- Questions run daily; results filter by model and by country.
- Domain and URL views, with sources that name rivals but not you.
Pros
- Names and citations counted as two things
- The links inside each answer, on their own list
- The location of every chat on the record
Cons
- One country on Starter
- Three models a plan, so both engines use two of them
- A small G2 sample
Peec AI separates the two things this list is about. Its pages define a brand mention as an answer that names you and a source citation as an answer that used your content, named or not.
For a hotel, that list is where the link beside your name turns up: open a chat where you were named, read the answer, and you can see whether the link went to your site, your Booking.com listing or a city page.
Its limit is markets: Starter asks from one country, and three countries start on Pro at $245 a month. Each self-serve plan picks three models, so ChatGPT and Google AI Mode take two of them.
3. Omnia: The Whole Answer Saved, Both Engines on Every Plan
- Full response snapshots: the text, the engine, the date, the brands named and every citation.
- Every citation tracked to the exact URL.
- Questions tracked by country and by language, each on its own, every 24 hours.
- Unlimited brands, countries and languages on every plan.
Pros
- The whole answer kept with its citations
- Both engines on the entry plan
- Prices in euros, with a 14-day trial
Cons
- 25 questions on Growth
- Eleven G2 reviews so far
- The question-pack price is not on the pricing page
Omnia keeps the whole answer and its exact cited URLs. Both engines are on every plan, so the decision is how many destination questions and markets you need to cover.
Twenty-five questions is a small budget once destinations are multiplied by markets.
Ten destination questions in three markets come to 30 questions if each market counts as its own, more than Growth holds.
Omnia's agent also drafts outreach and page rewrites for you to approve, which goes beyond measuring.
4. OtterlyAI: Every Cited URL, Every Day, With Google AI Mode as an Add-On
- Every domain and URL cited in AI answers, checked daily, with link-position changes over time.
- Mention tracking: whether each answer names you, beside your competitors.
- Unlimited countries, languages and brand reports on every plan.
Pros
- Every cited URL, every day
- Where a link sits in the answer, over time
- Every price on the page
Cons
- Google AI Mode costs extra on every plan
- 15 questions on Lite
- One workspace on Lite
OtterlyAI is the cheapest way here to start on both engines: Lite at $29 plus the $9 add-on, $38 a month.
Five destination questions in three markets fill Lite if each market counts as its own question. Standard's 100 questions with the $59 add-on come to $248 a month.
5. Ahrefs Brand Radar: Priced by the Check, One Location at a Time
- Mentions (your name in the answer text) and citations (links to your pages) reported apart.
- Every response stored.
- Your own questions on ChatGPT, Google AI Mode and other assistants, by location, daily, weekly or monthly.
- One check is one question, on one platform, in one location.
Pros
- Mentions and citations as separate numbers
- A counting rule you can do on paper
- Every response kept
Cons
- Checks multiply by engine, market and day
- New questions can take a day to show data
If your marketing team already works in Ahrefs, Brand Radar is the sensible first stop, and its definitions fit this job: a mention is your name in the answer text, a citation is a link to your pages, and every response is stored.
Its counting rule is published in one line: one question on one platform in one location is one check.
Twenty destination questions on ChatGPT and Google AI Mode, asked daily from two markets, come to 2,400 checks a month, inside the $50 package Ahrefs sells to teams that only want their own questions tracked.
Newly added questions can take up to 24 hours to show data.
6. AthenaHQ: A Hotels Page Built Around OTA Versus Direct, One Market on Starter
- A hotels page that names OTA-versus-direct attribution (an OTA is a site like Booking.com or Expedia) as a feature.
- ChatGPT and Google AI Mode among 11 models on Starter.
- One credit buys one AI answer.
Pros
- The OTA-versus-direct question named for hotels
- Both engines on Starter
- Credits that equal answers
Cons
- Its plan pages don't say which plan carries the OTA view
- One region on Starter
AthenaHQ is the one vendor here whose hotels page names this list's question outright. Under “OTA vs. Direct Attribution” it promises to show when AI links to OTA listings rather than your direct booking channel.
Its plan pages don't say which plan carries that view. Starter covers ChatGPT and Google AI Mode among its 11 models, and one credit buys one answer: twenty questions on both engines every day use 1,200 of its 3,600 monthly credits, in one market.
A second market is the multi-region support the top plan lists.
7. Scrunch: The Exact Cited Pages, With Google AI Mode on the Custom Plan
- The domains and URLs cited most, and the exact pages shaping the answer.
- Citations sorted by type and tracked as they move.
- 5,000 responses a month on Core.
- Unlimited countries and Google AI Mode on the top plan.
Pros
- Page-level citations on the self-serve plan
- A plain response budget
- Workspaces for several brands on the top plan
Cons
- No Google AI Mode on Core
- One country on Core
Scrunch records the domains and exact pages cited in the answers your travel team tracks. Google AI Mode and more than one country sit on the custom plan, which is where a group selling into several markets ends up.
8. Profound: Regions and Exports on a Contract, a Trial Without Google AI Mode
- Citation Analytics: the sources cited across answers.
- Capability for ChatGPT, Google AI Mode and seven other engines on the top plan.
- Custom languages and regions, all-time history, exports on the top plan.
- Agents that research, write and report, beside the tracking.
Pros
- The largest G2 record on this list
- Regions and languages set to your markets
- Exports for your own reporting
Cons
- No published price after the trial
- The trial skips Google AI Mode
- One region in the trial
The free trial runs 50 questions a day for a week in one region, on three engines that do not include Google AI Mode, with no history or exports.
Google AI Mode, your own regions and languages, all-time history and the exports a distribution lead would want are on the top plan, priced on a call.
A hotel group that buys through a contract and wants a vendor's marketing agents as well will find that natural. A team that wants to test two markets first won't get there in the trial.
The Eight Side by Side
| Tool | Names kept apart from links | Markets on the entry plan | From | Start with it if |
|---|---|---|---|---|
| GEO Agent by Qvery | Every answer and citation recorded | The countries you choose | Price not published | Nobody has time to read answers market by market |
| Peec AI | Mentions and citations apart; links in the answer listed | 1 on Starter, 3 on Pro | $95 a month | Direct bookings; Advanced for properties across countries |
| Omnia | Full answer stored with brands and citations | Unlimited | €79 a month | Booking.com, Expedia, GetYourGuide, Viator; properties across countries |
| OtterlyAI | Mentions beside every cited URL | Unlimited | $38 a month with the add-on | Most bookings come through Booking.com or Expedia |
| Ahrefs Brand Radar | Mentions and citations reported apart | Per question, paid in checks | $50 a month package | Your team already works in Ahrefs |
| AthenaHQ | OTA vs direct view on its hotels page | 1 on Starter | $295 a month | You want the OTA-versus-direct view |
| Scrunch | Mentions beside cited sources | 1 on Core | Custom plan | You buy by contract on the top plan |
| Profound | Citation Analytics | 1 in the trial | Custom plan | You buy by contract. |
Who Checks the Pages Answers Send Guests To
At Qvery, we help hotels and tour companies spend less staff time chasing stale booking pages, with custom AI agents that check every page an answer cites against your property list and season calendar, find the ones that cannot take a booking and draft the fix your web lead approves.
Qvery's agents send your web lead the pages that failed and the proposed fixes, and nothing goes live until a person approves it.
Whatever you buy, measuring starts with the same daily record for every question and market: the names in each answer and the pages it links to.
Put Your Booking-Page Review in Motion
We begin with how your team reviews booking pages today and agree what the agents may read and change. Two weeks after access is in place, the first agents are checking your own property pages against your booking IDs and season calendar.
Frequently asked questions
Do travelers book what AI assistants recommend?
Some do, and more keep researching. In Deloitte's 2024 summer travel survey of 193 travelers who used generative AI to plan a trip, 43% of those who asked it about accommodation booked a place it recommended, and 51% researched further without booking. For activities and attractions the shares were 26% and 67%.
What is the difference between being named in an AI answer and being cited?
An answer names you when it includes your brand in its text; a citation links to or draws on a page, yours or someone else's. A hotel can be named beside a booking site's city list, which sends the guest somewhere else.
Can one account track each of our hotels or trips separately?
Omnia and OtterlyAI list unlimited brands on every plan, Peec AI counts projects (one on Starter, five on Advanced), and Scrunch's Core has one brand workspace. Set each property up with its own competitors, because a city-center hotel and a resort in the same group are compared with different hotels.
Will a visibility tool tell us which channel received a booking?
A cited URL tells you where the answer sent a reader, not whether that reader booked. Keep your own booking page, an individual OTA listing, and a city list separate when reviewing answers, because those destinations represent different paths to a reservation.
How do I budget for AI visibility tracking?
Price the same setup on every tool: the same destinations, markets and schedule, with any engine add-ons included. Question allowances and answer allowances stretch differently once you add engines or check more often, so the cheaper subscription is not always the cheaper bill.
How many questions should a travel company track?
Enough to cover the trips your guests plan, not just your destination names. A business stay, a family trip and a budget break get different answers, so each needs its own question before a bigger allowance earns its cost.
Do I need to read the results every day?
No. You can collect daily and read weekly. What matters is that the summary still lets you open the answers behind it, because a trend line and the answer a guest saw on one date are different things.
What if two visibility tools disagree?
Check that they asked the same question, on the same engine, from the same place and on the same date. A tool that saves the full answer lets you trace the gap to the text itself; two totals alone cannot.
Is a free plan enough for ongoing tracking?
Rarely for a hotel or tour company. AthenaHQ's free Essential tier comes with 300 credits and leaves out Google AI Mode, which makes it a first look rather than a daily record across your markets.
Should a small team buy a suite or a dedicated tracker?
Buy for the report you need, not the size of the team. If your marketing team already works in Ahrefs, its question package adds tracking beside the suite; a dedicated tracker earns its place when its countries and allowance fit your markets better.
Who should own the weekly visibility review?
Whoever connects the questions guests ask to the booking channels, such as the distribution lead. The web lead owns the page changes, and the review says why a finding deserves action before it becomes a publishing task.
Does unlimited country coverage mean unlimited tracking?
No. Omnia and OtterlyAI let you pick countries freely, but the question allowance stays the same, and if each market counts as its own question, three markets triple the count. Unlimited countries means you choose the markets; it does not pay for monitoring them.
Can everyone on our team use the same report?
Usually, but seats and exports are separate limits. Peec AI lists unlimited users while Scrunch's Core plan has a set number of licenses, and a distribution lead who wants a file to take away needs export access as well.
