On this page
When a buyer asks ChatGPT or Google AI Mode for the best software in your category, the pages under the answer are often vendors' own, many of them your rivals' comparison pages.
The eight AI visibility tools below show how often assistants name your product and which pages they read. The first entry is ours, so read it as our pick.
1. GEO Agent by Qvery: Your Category's Questions and the Pages Behind Them, Daily
This one is our own product, so it sits first.
Our GEO Agent turns your brand, software category, and named rivals into buying questions. It runs them daily on ChatGPT and Google AI Mode in your chosen countries, retaining the full responses with all their citations, the pages an answer links to.
You see how often you appear, your share of voice, and the sentiment of answers alongside rivals, broken down by topic and country. The report identifies where competitors appear instead of you and the sources cited for those topics.
Its assistant answers questions about the data in plain language and can add or edit questions, start a run or export a report, which is how a question from last week's sales call gets onto the list.
The GEO Agent measures; our team can handle the questions, the review, and the page corrections as a separate service.
- Buying questions drafted from your brand, industry and named rivals
- Asked daily on ChatGPT and Google AI Mode, country by country
- Every answer and every citation kept
- Visibility, share of voice and sentiment beside rivals, per topic and country
- The questions a competitor won, with the sources cited
- An assistant for questions about the data, edits, runs and exports
Pros
- Questions written for you, so the first report needs no prompt list from your team
- Rivals named in your place, question by question, on both engines
- Our team can do the page work
Cons
- Two engines only: ChatGPT and Google AI Mode
- Price: not published
2. Peec AI: Every Cited Page Tagged by Kind, Rivals' Included
Peec's pricing page describes source classification, sorting cited pages as competitor, editorial, reference, or UGC (posts written by users). Its gap analysis lists frequently cited sources that name competitors but not you, down to the URL.
The self-serve plans let you choose three models from a list that includes ChatGPT and AI Mode, so both engines take two of the three picks and leave one over.
From Pro up, it also checks the answers to some of your questions against facts you set, which matters the week your pricing page changes.
What the page cannot tell you is which plan carries source classification and gap analysis: the plan table marks those rows with icons its text does not spell out.
- Source classification: competitor, editorial, reference or UGC
- Gap analysis: sources that name competitors but not you, to the URL
- Visibility, position, sentiment and share of voice against competitors, daily
- Three models of your choice per plan, ChatGPT and AI Mode among them
- Answers fact-checked against facts you set, from Pro up
- Unlimited users on every plan
Fifty questions on both engines, daily: Starter at $95 a month, with ChatGPT and AI Mode as two of its three models.
What Reddit says
Peec gives you real-time data from prompts you want to track.
I tried Otterly and really liked it but found that Peec AI was better for research. I like that Peec let's me see where we can join certain conversations.
Pros
- Owner tags and the competitor gap, both on its pricing page
- Both engines on the entry plan, with a model to spare
- A software example on its own homepage
Cons
- Which plan carries source classification is not spelled out
- Starter covers one country and one project
- Fact-checking against your facts starts at Pro
3. Scrunch: Citations Split by Owner, Yours and Your Rivals'
Scrunch's citations page divides sources by owner: your brand, competitors, third parties, and social. Its benchmark view shows where you lead, lag, or are missing.
For this list the limit is the engines. The Core plan asks ChatGPT, Perplexity, Google's AI Overviews and Copilot, and Google AI Mode is on the top plan only, so both engines start with a sales call and a price nobody publishes.
- Citations by owner: your brand, competitors, third parties, social
- Top cited domains and URLs across the answers you track
- Presence against competitors: where you lead, lag or are missing
- Citation movement by page and prompt
- 125 prompts and 5,000 responses a month on Core
Fifty questions on both engines, daily: the top plan, priced on request.
Independent discussion of Scrunch on Reddit is thin.
Pros
- Every citation tagged by owner
- Citation movement by page and prompt
- A free week on Core to see the owner split
Cons
- Google AI Mode on the top plan only
- No published price for both engines
- Five competitors on Core
4. Ahrefs Brand Radar: The Video and Thread Shelves Beside the Answers
Brand Radar works two ways. Custom prompts are your buyers' questions, asked on the platforms you pick, ChatGPT and Google AI Mode among them, and billed in checks: one prompt on one platform in one location.
The AI Visibility Index is Ahrefs' own database of prompts, where you can look up any brand, a rival's included, with no setup.
Its help pages promise share of voice against competitors and the top cited pages and domains.
Brand Radar also tracks two more kinds of source beside the answers, YouTube and Reddit, and the cited pages sit in the same account as Ahrefs' link and traffic data. If your team already pays for Ahrefs, every paid plan includes a few daily custom prompts to start with.
- Custom prompts on the platforms you pick, ChatGPT and Google AI Mode among them
- AI Visibility Index: any brand's answers, no setup
- Share of voice against competitors
- Top cited pages and domains
- YouTube and Reddit visibility beside the answers
- Cadence per platform: daily, weekly or monthly
Fifty questions on both engines, daily: 3,000 checks a month, the $50 package plus 500 checks at $0.020, or $60.
What Reddit says
bi-weekly i check ahrefs brand radar's ai index to check if my competitors appear for some prompts/in different way that diverge from my current strategy
ive tried the tools and i dont really trust 100% any of them, that being said, since brand radar sits on a load of data collected over the years im sticking with it.
Pros
- The lowest price here for fifty questions on both engines
- Cited pages next to Ahrefs' link and traffic data
- YouTube and Reddit visibility in the same account
Cons
- Checks add up with every platform and update
- The index runs on Ahrefs' prompts, not your questions
5. Semrush AI Visibility Toolkit: Every Cited URL, Yours Included, Beside Your SEO
If your marketing team already reports from Semrush, the AI toolkit puts the pages under the answers inside the suite it pays for.
Prompt Tracking asks your own questions every day, one engine per campaign (ChatGPT, Google AI Mode or Gemini), and its Sources report shows every domain and URL the answers cited, your own pages included.
Its Competitor Research report takes your domain and up to four rivals and lists Missing Sources, the domains cited in answers that mention a competitor and not you.
That runs on Semrush's own database of prompts rather than your questions.
- Prompt Tracking on ChatGPT, Google AI Mode or Gemini, one engine per campaign
- Sources report: every cited domain and URL, your pages included
- Competitor Research with up to four rivals
- Missing Prompts and Missing Sources where rivals are named and you aren't
- In the same account as the SEO reports your team already runs
Fifty questions on both engines, daily: each campaign asks one engine and the toolkit counts 25 prompts per account, so by our reading of those limits a question asked on both takes two. That is the toolkit plus two packs of 50, $219 a month.
What Reddit says
Not sure how accurate it is, but it gives you an overall AI visibility score and then how many mentions and cited pages are showing in the different LLMs. It's quite pricey though so I wouldn't get it jus for AI tracking but I use it for all my SEO work, keyword tracking, audits etc.
I also like that the tracking is included from the first plan rather than needing a separate addon just to get started.
Pros
- Every cited URL listed beside your own pages
- Rival gaps on Semrush's prompt database with no setup
- One account with your SEO work
Cons
- Each engine needs its own campaign
- Missing Sources come from Semrush's prompts, not yours
- No free trial
6. AthenaHQ: Built Around the Software Evaluation, Pipeline Included
AthenaHQ has a page written for software companies. It promises head-to-head competitor tracking, "when and why AI recommends specific competitors over you", answers that show your current feature sets and packaging tiers, and attribution of demo requests and trial starts to AI-driven discovery through your CRM.
Its platform shows the competitors mentioned per prompt and the sources shaping each answer.
Billing is easy to follow, because one credit is one AI response. The free Essential plan leaves out Google AI Mode, so both engines start at Starter.
- Head-to-head competitor tracking for software evaluations
- Competitors mentioned per prompt
- Source intelligence: the sources shaping each answer
- Feature and pricing accuracy in the answers
- Demo and trial attribution through your CRM
- One credit per AI response
Fifty questions on both engines, daily: 3,000 credits a month, inside Starter at $295.
There is little independent discussion of sustained AthenaHQ use on Reddit.
Pros
- A page and a workflow built for software companies
- Credits map one to one onto answers
- Pipeline attribution through your CRM
Cons
- Both engines start at $295 a month
- A thin independent record on Reddit
7. Profound: The Websites Behind the Answers, Rated for Authority
Profound sells itself as an AI marketer now, with agents that research and write, and the measuring sits in its Answer Engine Insights.
It shows which websites influence the answers about you and rates their authority, finds the topics and prompts where competitors get more visibility and citations than you, and its FactCheck view lists inaccurate claims about your brand with the sources behind them.
The free trial runs 50 prompts a day for seven days on ChatGPT, Gemini and Google's AI Overviews, from a prompt set Profound recommends for your industry; trial users cannot change the prompts. Google AI Mode and your own questions are on the top plan.
- Citation Authority: the websites behind the answers, rated
- The topics and prompts where competitors get more visibility and citations
- FactCheck: inaccurate claims with their sources
- Visibility scores and share of voice
- Answers captured from the consumer apps, not an API
- Up to nine engines on the top plan
Fifty questions on both engines, daily: the top plan, priced on request.
What Reddit says
I use profound to track my prompts.
I'm trying out both Ahrefs and Profound and having a hard time tracking everything as well as coming up with use cases other than what/which competitors LLMs cite for specific prompts
Pros
- An authority rating on every cited website
- Fact checks with the sources behind them
- Agents that draft the content once a gap is found
Cons
- Google AI Mode and your own questions on the top plan only
- No published price
8. OtterlyAI: The Cheapest Way In, With Google AI Mode Sold Separately
OtterlyAI tracks ChatGPT, Google's AI Overviews, Perplexity and Copilot on every plan, and sells Google AI Mode as an add-on.
Its homepage promises to show when you're mentioned, when you're not, and how you stack up against competitors, with cited links analyzed and the cited domains ranked.
Every plan comes with unlimited brands and competitors, which suits a software company with more than one product line. Lite's $29 covers 15 questions; past that, the price climbs with the plan.
- Mentions and share of voice against competitors
- Citation source tracking and link citations analysis
- Domain ranking of the cited sites
- Unlimited brands and competitors
- Google AI Mode, Gemini and Claude as add-ons
Fifty questions on both engines, daily: past Lite's 15 prompts, so Standard at $189 plus $59 for Google AI Mode, $248 a month. Fifteen questions on Lite with the add-on cost $38.
Independent discussion of OtterlyAI on Reddit is thin.
Pros
- The cheapest way to ask both engines
- Unlimited brands for several product lines
- Cited links and domains on every plan
Cons
- Google AI Mode costs extra on every plan
- Fifteen prompts on Lite
The Eight Tools Compared
| Tool | Cited Pages and Owner Tagging | Fifty Questions on Both Engines | Start With It If |
|---|---|---|---|
| GEO Agent by Qvery | Sources per topic | Price: not published | No hours to read a report; our team reads it with you |
| Peec AI | URLs and domains; competitor, editorial, reference, UGC | $95 a month | Rivals’ comparison pages sit under your answers |
| Scrunch | Domains and URLs; yours, rivals’, third party, social | Priced on request | You need owner tags and many engines |
| Ahrefs Brand Radar | Pages and domains, YouTube and Reddit; owner tags not stated | $60 a month | Videos and threads sit under your Google AI Mode answers |
| Semrush | Every domain and URL; owner tags not stated | $219 a month | Your team already lives in Semrush |
| AthenaHQ | Sources per answer; owner tags not stated | $295 a month | You want pipeline attribution through your CRM |
| Profound | Websites, rated; owner tags not stated | Priced on request | You need many engines |
| OtterlyAI | Links and domains; owner tags not stated | $248 a month | Fifteen questions and a small budget: Lite, $38 |
Who Corrects What Assistants Say
At Qvery, we help software companies spend less product-marketing time chasing wrong plan and price claims in AI answers, with custom AI agents that read each week's answers, check every statement about your product against your facts sheet and draft the fix for your lead to approve.
Qvery's team also sets up your buyer questions, reads the answers with you and does the optimization work on the pages, listings and sources those answers read. That part is a service quoted for the job, not a feature of the GEO Agent, and nothing goes out until a person on your team has seen it.
A rival's comparison page is a problem when it shows up under the same questions week after week, on both engines.
Your Plan Sheet, Checked Every Week
We start from your plan sheet: which claims matter, who signs off a fix, and what the agents may touch. Two weeks after access is in place, they read your buyers' answers every week and queue each wrong claim for your lead.
Frequently asked questions
Does a software company need an AI visibility tool at all?
For one product and a handful of questions, a manual check can be enough.
What is the difference between being mentioned and being cited?
Ahrefs defines a mention as your brand appearing at least once in an answer, whatever the answer says about it. A citation links to a page the answer points to. Your software can be mentioned while every cited page belongs to someone else.
How many buyer questions should we track?
Fifty is the setup priced in this article, and it is enough to start. Begin with the shortlist questions sales hears before a demo, then add the questions about one need (an integration, a plan, a price), which read your own help and pricing pages.
Should we write comparison pages against our rivals?
If comparison pages sit under your shortlist answers, yes: in our research those answers leaned on comparison pages, and rivals wrote many of them. Say plainly where each rival wins, keep prices current, and date the page, so a buyer who checks it against the rivals' own pages still believes it.
Will a visibility tool correct inaccurate product descriptions?
A report can identify inaccurate claims, but someone must decide what to change and approve the correction. Keep a current facts sheet for plans, prices, and integrations so that the reviewer has an agreed reference.
Which pages do AI answers read when buyers shortlist software?
Mostly vendors' own pages, many of them comparison pages written by rivals. When a buyer asks ChatGPT or Google AI Mode for the best software in your category, those comparison pages can sit under the answer.
Which AI visibility tool sorts cited pages by who owns them?
Peec AI classifies cited pages as competitor, editorial, reference or user-written, and Scrunch divides sources by owner: your brand, competitors, third parties and social. Semrush's Sources report lists every cited domain and URL, your own pages included.
How can a SaaS company find sources that name rivals but not it?
Peec AI's gap analysis lists frequently cited sources that name competitors but not you, down to the URL. Semrush's Competitor Research lists Missing Sources for your domain and up to four rivals, from Semrush's own prompt database.
What does it cost to track fifty questions on ChatGPT and Google AI Mode?
About $60 a month on Ahrefs Brand Radar's custom prompts, and $95 on Peec AI's Starter. AthenaHQ fits it inside Starter at $295, and OtterlyAI needs Standard plus the AI Mode add-on, $248. Scrunch and Profound quote a price.
Which AI visibility tools check product facts in the answers?
Three of them, in different ways. Peec AI checks the answers to some of your questions against facts you set, from Pro up. Profound's FactCheck view lists inaccurate claims with their sources, and AthenaHQ promises answers that show your current features and packaging.
Can you check a rival's AI visibility without setting anything up?
With Ahrefs' AI Visibility Index, from $199 a month: it is Ahrefs' own database of prompts, where you can look up any brand, a rival's included, with no setup.
Does Ahrefs Brand Radar track YouTube and Reddit?
Yes. Beside the answers, it tracks YouTube and Reddit as two more kinds of source, and the cited pages sit in the same account as Ahrefs' link and traffic data.
How does the GEO Agent help a software company?
It turns your brand, category and named rivals into buying questions, runs them daily on ChatGPT and Google AI Mode, and keeps every answer with its citations. Its assistant can add a question from last week's sales call, start a run or export a report.
Is OtterlyAI the cheapest AI visibility tool?
It is the cheapest way in: Lite costs $29 a month for 15 questions, and fifteen questions with the Google AI Mode add-on cost $38. Every plan comes with unlimited brands and competitors.
Which AI visibility tool is built for software evaluations?
AthenaHQ has a page written for software companies, promising head-to-head competitor tracking and why AI recommends specific competitors over you. It bills one credit per AI response; Starter is $295 a month.
Does Semrush count one question on two engines as two prompts?
By the article's reading of the limits, yes. Each Prompt Tracking campaign asks one engine, and the toolkit counts 25 prompts per account. On that reading, a question asked on both engines takes two prompts.
Can Scrunch track Google AI Mode?
Only on its top plan, priced on request. The Core plan, at $250 a month for 125 prompts, asks ChatGPT, Perplexity, Google's AI Overviews and Copilot.
