8 Best GEO Software Tools (2026)

If a prospect has ever told your sales team they found a competitor by asking ChatGPT, you already know what GEO software is for. An assistant answered your buyer's question with another company's name, and the pages it cited are ones somebody can read and somebody can change.

The useful tool shows you that from the inside: the question, the rival named instead of you, and the page behind the answer.

This list compares eight tools using their pages as read on October 16, 2026. Our GEO Agent comes first as our own pick; the others follow the evidence from their pages and users. After the list, I explain how we turn the findings into assigned work at Qvery.

Many of the Reddit threads that rank these tools are written by people who sell one of them. The users who don't sell anything are wary of the headline number, and their doubts are about the questions behind it:

So the share at the top of a dashboard is the number to lean on least, because it depends on which questions somebody chose. The rival named in your place, and the page behind that answer, can be opened and checked, and that is what this list ranks on.

1. GEO Agent by Qvery: The Rival Named Instead of You, Question by Question

We build and run the GEO Agent, so it comes first. It uses your brand, industry, and competitors to prepare buyer questions, then asks them daily on ChatGPT and Google AI Mode in your chosen countries. It keeps the complete answers with all their citations.

For the job this list is about, it shows the questions where a competitor gets named instead of you and the sources the engines cite for your topics.

It sets them beside your visibility, share of voice and sentiment against the same competitors, by topic and by country. Qvery Assistant sits inside it: ask about the numbers in plain words, and it can add or change questions, start a run or export a report.

It covers only ChatGPT and Google AI Mode. Your team decides what to publish or pitch from the findings. Price: not published.

We also help you choose questions, read the answers, and improve the pages and sources they draw on. We build custom agents for the recurring work as a separate service.

• It prepares buyer questions using your brand, industry, and competitors.
• It checks each question daily in your chosen countries on ChatGPT and Google AI Mode.
• You can read the full answers and all the citations they contain.
• It compares your share of voice, sentiment, and visibility with competing brands.
• Qvery Assistant answers questions about the data and can edit queries or export reports.

2. Peec AI: A Gap Filter for the Pages That Name Your Rivals

Peec AI puts a gap toggle on its sources list: switch it on to see only domains and URLs that mention competitors and omit you.

Peec also suggests the competitor brands it finds in the answers themselves, so the rival list starts from what the engines say rather than from who you assume you compete with.

Starter lets your team choose ChatGPT and Google AI Mode among its three models. Unlimited users let the reader of the gap list and the page editor share access.

• A gap filter: only the sources that name your competitors and not you.
• Competitor brands suggested from the answers.
• Every cited source sorted by type: competitor, editorial, reference or user-generated.
• Answers checked for claims about your brand against facts you set.
• API, MCP and CSV export.

Reddit's recent Peec threads are mostly lists posted by vendors' own accounts; once those are screened out, too few independent comments remain for a card.

3. Semrush AI Visibility Toolkit: The Cited Page, With Every Prompt It Won or Lost

Semrush shows who beat you from two directions. Its Sources report starts from the page: every page cited for your tracked prompts, and for each one the prompts it was cited for, with your mention status beside each, lost mentions included.

Its Competitor Research starts from the rival: you against up to four competitors at once, with the prompts where they get cited and you don't.

Those prompts come from Semrush's own prompt database rather than from your list, which makes it good for spotting a rival you had not thought of and weaker for the questions only your buyers ask.

Semrush charges per domain and bills annually. Its 25 custom prompts suit a short buyer-question list, particularly if your marketing lead already uses the suite.

• A Sources report: each cited page with every prompt it was cited for, wins and losses.
• Competitor Research: up to four rivals at once, from Semrush's prompt database.
• 25 custom prompts tracked daily.
• Prompt Research for choosing the questions.
• A site audit for AI search.

4. OtterlyAI: Both Engines for $38 a Month, With Unlimited Competitors

OtterlyAI has the lowest published starting cost here for both engines: Lite plus the Google AI Mode add-on totals $38 a month.

OtterlyAI tracks unlimited competitors and the domains and URLs cited in answers. Lite holds 15 prompts; a company selling several services may need Standard's 100.

• Mentioned or not, prompt by prompt, against your competitors.
• Unlimited brands, competitors and team members on every plan.
• The domains and URLs cited in the answers, tracked daily.
• Page audits for how readable your pages are to AI.
• API and MCP access from Standard.

Most of this year's Reddit threads that name Otterly are lists from accounts that sell something else; after screening those out, too little independent talk is left for a card.

5. AthenaHQ: Read Your Rivals Free, Then Eleven Models on Credits

AthenaHQ includes sources and competitor insights in its free Essential tier. That lets you inspect the rival view before paying, but excludes Google AI Mode.

AthenaHQ counts credits, with one credit buying one AI answer. Starter covers one region; API access and extra credits cost more.

• Sources and competitor insights, from the free tier up.
• 11 models on Starter, Google AI Mode included.
• Unlimited competitor tracking and benchmarking.
• CSV export on Starter.
• A content optimization agent on Starter.

On Reddit, the AthenaHQ threads that turned up were either vendor lists or comments other roundups have already quoted; there is too little fresh, independent talk for a card.

6. Ahrefs Brand Radar: Who Gets Named Across 481 Million Prompts, Plus Yours

Ahrefs builds its AI Visibility Index from real searches in its own database. Custom prompts answer a different question: how your chosen buyer questions perform, including your cited pages and share of impressions against competitors.

Every paid Ahrefs plan includes a few custom prompts: 5 on Lite at $129 a month, 10 on Standard, 20 on Advanced.

Ahrefs counts one prompt on one platform in one location as one check. Lite's 150 monthly checks cover five daily prompts on one platform; daily checks on both engines need more allowance. The index is priced separately.

• An index of 481 million prompts: who gets named in your market, no setup.
• Custom prompts on ChatGPT, Google AI Mode and the other platforms, daily, weekly or monthly.
• Share of impressions against competitors.
• Your cited pages, tracked.
• Next to the backlink and search data in Ahrefs.

If your team already uses Ahrefs, weigh the value of keeping its search data beside your AI tracking before adding another tool.

7. Profound: The Prompts Rivals Win, on a Plan Built Around You

Profound starts its own workflow with the question this list ranks on. Its own guide says to begin with Answer Engine Insights to find the prompts where competitors get cited and you don't, then hand those prompts to its agents, which build and publish content aimed at them.

The free trial runs 50 prompts daily for seven days on ChatGPT, Gemini and Google AI Overviews, from a recommended set you cannot edit, with no exports.

Google AI Mode, your own prompts, exports and the API come on the custom plan, which tracks up to nine engines and is sold through a demo, with no price on the page.

• Answer Engine Insights: the prompts where competitors get cited and you don't.
• Agents that turn those prompts into drafted content.
• Up to nine engines on the custom plan, Google AI Mode included.
• Agent Analytics: AI-sourced traffic to your domains.
• CSV and JSON export and an API on the custom plan.

Compare the custom plan with the work someone will do from its findings before paying for drafting features as well as tracking.

8. Scrunch: Where You Lag, Plus the AI Bots Reading Your Site

Scrunch shows where you lead, lag, or are missing against competitors. Its citation categories distinguish competitors' pages from other sources; Core limits the comparison to five rivals.

Core tracks ChatGPT, Perplexity, Google AI Overviews and Copilot; Google AI Mode sits on the custom plan, with the API. Scrunch also shows your own site's side on Core: which AI agents and bots visit it, beside the answers.

• Where you lead, lag or are missing, against five competitors on Core.
• Citations broken down by type, competitors among them.
• AI agent and bot traffic on your site.
• 125 prompts and 5,000 answers a month on Core.
• 5 site audits a month.

Reddit's independent comments on Scrunch are few, and the ones that exist have been quoted in other roundups; not enough fresh material for a card.

Every Tool Shows the Rival; Three Charge Extra for Google AI Mode

The table reads each vendor's own page as it stood on October 16, 2026. The rival view is close to universal; what changes from row to row is whether it covers your own questions and both engines at the price you would start on.

Six of seven outside tools show the rival and the cited pages on a plan with a published price; Profound sells only a custom plan. Google AI Mode is on that first plan at four of them (at Ahrefs, within Lite's 150 checks), an add-on at OtterlyAI, and on the custom plan only at Scrunch.

Pick by Who Your Sales Team Hears About

• If you don't yet know which rival the assistants name instead of you, start with the GEO Agent or Peec AI: both show it question by question on ChatGPT and Google AI Mode.
• If your marketing lead already works in Semrush or Ahrefs, add their AI module before a new login, and remember that their market-wide rival views lean on the vendor's own prompt database.
• If no budget line exists yet, OtterlyAI with the Google AI Mode add-on or AthenaHQ's free tier lets someone read real answers first.
• If someone owns AI search most of the week and wants drafts as well as the list, price Profound's custom plan.
• If AI bots reading your site matter as much as the answers, Scrunch shows both, with Google AI Mode on its custom plan.

Whichever line is yours, ask the tool for a list, not a score: the question, the rival named, the page cited. That list needs the same questions asked every day: a single check shows one answer, and the rival named can change from one asking to the next.

Have an Agent Sort Each Week's Lost Questions by Who Can Reach the Page

An agent can sort the answers where a rival appears and you do not by who can act on the cited page. Give every row an owner before treating it as a work queue.

Write the owner list first. Without it, the agent can sort the rows but has nobody to hand them to, and the queue goes back to being a report.

1. 01

   Read the Week's Export

   It reads the export from your tool (where your plan has no export, whoever reads the tool pastes the rows in), the rival list, the owner list and last week's queue. It opens no third-party page; a person opens those.

2. 02

   Run It Every Monday

   Once a week, after the week's answers are in.

3. 03

   Keep the Rows a Rival Won

   Keep a row only when a rival on your list is named and you are not, group the rows by cited page, and tag each page with its kind and the person your list gives that kind.

4. 04

   Produce One Row per Cited Page

   For each cited page, the queue shows the questions it was cited for, the rivals named in those answers, the person on it, and how many weeks running it has appeared, counted against last week's queue.

5. 05

   Let Each Owner Accept or Reject

   Every person rules on their own rows (act, watch or drop); the agent changes no page and sends nothing.

6. 06

   Count It Against a Week by Hand

   Time the first week's sort by hand, compare each week the agent runs against it, and count the rows each month that ended in a changed page.

How Qvery Assigns the Work Behind AI Answers

A tracking subscription leaves you with another decision: who follows up when a rival keeps winning the same question? We use our GEO Agent to see those gaps. It drafts the questions your buyers would ask, from your company, your market and the brands you compete with, and runs them daily in ChatGPT and Google AI Mode for each country you select.

You can inspect the full responses and their citations, see which sources recur, and compare competitors by topic or country through share of voice, sentiment, and visibility. Together, we review what the answers say and correct the underlying pages and facts.

We ask your team to show us how they assign pages today, then build an agent for that routine in their existing systems. It sorts without waiting for someone to run it; people approve what happens next.

The first working version takes two weeks, including training for its owners, and we track sorting hours saved and incorrect assignments avoided each week it runs.

Bring that assignment problem to us when choosing another dashboard no longer answers it.

Choose the Work Before Another Subscription

Before buying, name who will read the answers and who can change each kind of cited page. Choose a plan that covers your buyer questions and engines, then judge the weekly queue by what someone can act on.