13 Best AI Visibility Tools for Marketing Agencies (Reviewed)

It is Monday, you are three client calls deep, and every one of them learned the phrase “AI visibility” over the weekend. One wants to know why ChatGPT recommends a competitor. Another needs a board-ready report by Thursday. A third just wants proof the retainer is working.

Agencies feel the AI search shift before anyone else, because clients expect you to have the answer before they have finished asking the question. The right tool turns that Monday scramble into a dashboard you can white-label and hand over with your logo on it.

The agency test for any AI visibility tool is blunt: can you run twenty client brands through it without drowning in per-seat fees or rebuilding every report by hand?

We reviewed thirteen AI visibility tools through an agency lens, weighing multi-client tracking, white-label reporting, seat limits, and API access, then ranked them by how well they hold up across a full client roster. Qvery goes first because it is our product, and we will tell you exactly where it fits.

1. Qvery: AI Agents Built for a Full Client Roster

Key Features:

• Qvery Assistant: a conversational layer over each brand's data. Ask about a client's visibility, share of voice, citations, and queries in plain language, and run first-party actions like adding queries, triggering a run, or exporting a report.

• Unlimited seats on every plan, with unlimited brands from Business up, so adding a client does not add a line to the invoice or make you ration logins across the team.

• AI Engine Researcher: daily visibility and share of voice tracking across ChatGPT and Google AI Mode in 200+ countries, with topics and queries auto-generated per brand.

• Every citation captured per client, so you can show exactly which sources move each account.

• Monthly optimization reports and weekly reviews included, which double as ready-made client deliverables.

Pricing:

• Lite: EUR 99/mo for 1 brand and 50 queries, free trial available.

• Business: EUR 199/mo for unlimited brands, 100 queries, and Slack support, free trial available.

• Enterprise: custom pricing for 500+ queries, demo required.

Reddit Score: New here, and we will not fake it. Qvery launched more recently than most tools on this list, so we have not stacked up years of third-party Reddit reviews, and we are not going to invent a percentage. Here is what is real:

• Qvery comes up in the client-side threads agencies know well, like this one from a founder whose “Perplexity recommends my competitor every single time.” (r/content_marketing)

• It appears again in a thread from a SaaS marketer whose trial signups grow while AI assistants keep naming competitors. (r/SaaSMarketing)

• Not a single negative mention of Qvery on record. We would rather earn the reviews than manufacture the score.

Yes, Qvery is our product, and yes, we are biased. Here is the honest case for agencies. Qvery is built around AI agents rather than one more per-client dashboard, and the Qvery Assistant lets you ask a client's data questions in plain language instead of decoding a separate dashboard for every account.

That matters when your day is measured in client calls. Ask which queries a client is losing share of voice on, or which sources cite their competitor, and get the answer from that account's data. You can add queries, trigger a run, or export a report from the chat too. Tools track. Agents work. That is the difference between managing five accounts and managing fifteen without adding an analyst to translate dashboards for the team.

Unlimited brands and seats on the Business plan fit how agencies grow. You onboard a client without recalculating your tooling bill, the whole team works from the same data, and the included monthly reports become deliverables you would otherwise build from scratch by hand.

2. SE Ranking: Best for White-Label Client Reporting

Key Features:

• Agency Pack add-on: full white-label reporting with 30 client seats and unlimited scheduled reports.

• AI Results Tracker for brand mentions across ChatGPT, Perplexity, AI Overviews, and AI Mode, with deep snippet analysis.

• A complete SEO suite underneath, so AI and organic reporting live side by side.

• Prompts bundle with keywords in a project, keeping many clients inside shared limits.

Pricing:

• Core: $103.20/mo on annual billing for 2,000 keywords and 100 AI prompts daily.

• Growth: $223.20/mo for larger rosters and more seats.

• Agency Pack add-on around $69/mo, AI Search add-on from $71.20/mo, Enterprise custom. Free trial available.

Reddit Score: 87% Positive. What redditors say:

• “I'd add SE Ranking to the list, their AIO tracker has the deepest snippet analysis I've found and the full white-label in the Agency Pack is really useful when reporting to multiple clients.” (r/GrowthHacking)

• “I'd add SE Ranking's AI Results Tracker to this list - tracks brand mentions across ChatGPT, Perplexity, Google AI Overviews + AI mode, prompt-level visibility, competitor comparison, and it's bundled.” (r/SEO_tools_reviews)

• It draws the highest agency sentiment on this list, mostly for reporting and value.

Ask an agency what it needs from a tool and “put my logo on a report and send it on a schedule” is usually in the first breath. That is exactly what the Agency Pack does, with white-label reporting, 30 client seats, and unlimited scheduled reports, which is why reviewers keep naming it first.

The bundling is the quiet win. Because AI prompts and keywords share one project and one set of limits, you are not buying a separate AEO product for every account you sign, and a team that already thinks in SEO reports barely changes its workflow to add AI visibility.

3. Nightwatch: Best for Agencies Tracking Search and AI Together

Key Features:

• Agency tier covering 100 websites, 7,500 keywords, and a dedicated account manager.

• Citation Intelligence that ties each client's SERP rankings to their AI citations.

• White-label reports and unlimited seats from the Professional tier up.

• Hyperlocal tracking to zip-code level, handy for multi-location clients.

Pricing:

• Starter: $79/mo for 5 websites and 50 AI prompts.

• Professional: $159/mo with white-label reports, unlimited seats, and API access.

• Agency: $399/mo for 100 websites and a dedicated account manager. Free trial available.

Reddit Score: Limited public footprint on AEO threads specifically, though Nightwatch carries a long, well-regarded track record in rank tracking that it has extended to AI engines, which is the pedigree agencies trust for client reporting.

If you refuse to send a client two disconnected reports, one for Google and one for AI, Nightwatch is built for you. Citation Intelligence links a client's search position to whether ChatGPT cites them, so you tell one coherent story instead of juggling two tools that never agree.

Volume is where the Agency tier earns its keep. A hundred websites, unlimited seats, white-label reports, and a dedicated account manager give you room to grow a roster before the tooling becomes the thing slowing you down.

4. Rankscale: Best for Running Many Brands From One Login

Key Features:

• Up to 100 brand dashboards from a single account on the higher tiers.

• White-labeled dashboards and a REST API for custom client portals.

• Coverage across a very wide range of AI engines, so no client falls through the cracks.

• Unlimited seats and agency benefits baked into Growth and above.

Pricing:

• Pro: $99/mo for 10 brand dashboards.

• Growth: $385/mo with white-label options, a REST API, and agency benefits.

• Enterprise: $780/mo for 100 dashboards. Free trial available.

Reddit Score: Limited but positive footprint. Chatter is still light, but the early reviews are encouraging: “I thought Rankscale was pretty comprehensive for the price. Not the prettiest UI but good coverage for the price.” (r/SEO_Experts)

Rankscale suits the agency juggling a long, varied client list. A hundred brand dashboards from one login, white-label options, and a REST API let you spin up a new account or a bespoke client portal without a fuss, and the wide engine coverage keeps even niche clients tracked.

Margin matters to agencies more than anyone, and reviewers keep landing on the same verdict: strong coverage for the price. Tooling comes straight out of your retainer, so a tool that does a lot without costing a lot goes a long way.

5. Otterly: Best for Fast Client Onboarding

Key Features:

• Low-friction setup that gets a new client tracked in minutes, not a kickoff week.

• AI Search Analytics and a Brand Visibility Index clients understand at a glance.

• Content Audit and GEO recommendations you can hand a client's content team.

• Looker Studio connector and API from the Standard tier for custom reports.

Pricing:

• Lite: $29/mo for 15 prompts and 4 engines.

• Standard: $189/mo for 100 prompts, API access, and Looker Studio.

• Premium: $489/mo for 400 prompts and personal onboarding. Free trial available.

Reddit Score: 71% Positive. What redditors say:

• “I've bounced between Wellows, Otterly and Peec depending on the client, and the split usually comes down to whether source-level detail matters more than price for that particular account.” (r/aeo)

• “Currently using Otterly AI, its doing pretty good so far, we've been using it for one month and a half now.” (r/SEO_LLM)

• A common agency pick for accounts that need clean reporting quickly.

When a client needs to be live yesterday, Otterly is the tool you reach for. Setup takes minutes, the Brand Visibility Index reads clearly to non-specialists, and the $29 entry point lets you add a small account without opening a budget conversation.

Redditors describe picking it per client, and that flexibility is the point. The content audit and GEO recommendations turn straight into a task list for the client's content team, so your report arrives with a next step already attached.

6. Peec AI: Best for Unlimited-Seat Client Teams

Key Features:

• Unlimited users on every plan, so you can invite each client's whole team at no extra cost.

• Clean share of voice and position tracking across five AI models.

• Competitive benchmarking and sentiment analysis clients grasp immediately.

• Multi-project management and a Looker Studio integration for organized rosters.

Pricing:

• Starter: EUR 95/mo for 50 prompts and 1 project.

• Pro: EUR 245/mo for 150 prompts and 2 projects.

• Advanced: EUR 495/mo for 350 prompts and 5 projects. Free trial available.

Reddit Score: 78% Positive. What redditors say:

• “Peec ai is the stronger option if competitive share of voice is the main output your clients care about.” (r/aeo)

• “Peec is one of the best for AI analytics, Profound for agent marketing, Airops for content update.” (r/aeo)

• Reviewers reach for it when client-facing share of voice is the priority.

Peec AI is a fit when clients want to see exactly how they stack up against named competitors. The share of voice view is clean enough to drop into a client call without a translation layer, and because every plan includes unlimited users, you can bring the client's team inside instead of guarding a single login.

A redditor put the agency case plainly: Peec is the stronger option when competitive share of voice is what your clients care about. Add multi-project management to keep a growing roster tidy, and it is an easy tool to sell to results-focused accounts.

7. LLMrefs: Best for Agencies Managing Dozens of Brands

Key Features:

• Unlimited seats and dedicated client dashboards designed for agency rosters.

• Tracking across a wide range of AI engines with share of voice and position metrics.

• Citation source identification and filtering, so you can show clients where mentions come from.

• Geo-targeting across 20-plus countries for international accounts.

Pricing:

• Free trial available to test the workflow.

• Paid tiers scale by projects and engines, with agency-friendly unlimited seats.

• Custom pricing for larger multi-brand rosters.

Reddit Score: Limited public footprint, but the signal that exists is agency-shaped: LLMrefs earned a detailed long-form review from a marketer running it across 15 client brands over six months (r/HonestBuyerReviews), which is exactly the stress test agencies care about.

For an agency whose client list runs into the dozens, LLMrefs is built to your scale. Unlimited seats, dedicated client dashboards, and citation filtering across a wide range of engines keep every brand tracked and every client informed from one place.

The geo-targeting is the part that saves an international shop from stitching tools together. Tracking across 20-plus countries and 10-plus languages means you can report on a client in three markets without three subscriptions.

8. Profound: Best for Enterprise Client Accounts

Key Features:

• Multi-company tracking on Enterprise, built for agencies serving large brands.

• Answer Engine Insights across up to nine AI platforms with deep coverage.

• Prompt Volumes that show real demand behind the queries you track for clients.

• Agent Analytics connecting AEO work to how AI crawls a client's site.

Pricing:

• Starter: $99/mo for ChatGPT tracking and 1 seat.

• Growth: $399/mo total for 3 engines and 3 seats.

• Enterprise: custom pricing with multi-company support, SSO/SAML, and SOC 2. Free trial available.

Reddit Score: 64% Positive. What redditors say:

• “Profound is the most full-featured and priced like it.” (r/SaaS)

• “Ive found success with Profound.” (r/SEO_LLM)

• Rated for depth, with price noted as the trade-off for that power.

When your clients are enterprises and the reporting has to survive a procurement review, Profound is the pick. Multi-company support, SSO, and SOC 2 compliance make it comfortable for agencies working with brands that have security teams and long approval chains.

Depth is what the invoice buys. Nine-engine coverage, prompt-demand data, and agent analytics give you an enterprise-grade story, and for accounts at that level the spend reads as thoroughness rather than a splurge.

9. Semrush: Best for Agencies Already Reporting in Semrush

Key Features:

• AI Visibility toolkit sitting inside the suite your agency likely already uses.

• Share of Voice analysis across AI engines on the higher tiers.

• The full research and reporting stack your team already knows.

• Cross-reference AI and Google visibility in one report.

Pricing:

• Free: $0 for basic AI visibility features.

• Paid AI visibility from around $139/mo, scaling through Pro+ and Advanced.

• Enterprise: custom pricing with full LLM coverage. Free tier available.

Reddit Score: 73% Positive. What redditors say:

• “For my own consultancy and as a contractor, I use Semrush One because it's affordable, has accurate tracking and allows me to create AI and SEO reports side by side.” (r/SEO_tools_reviews)

• “I ended up going with Semrush One because it gave me the biggest coverage in terms of platforms, it had a good price and I was already using Semrush for SEO reporting.” (r/SEO_Experts)

• Consultants and agencies love keeping AI and SEO reporting under one roof.

For an agency already running client reporting through Semrush, the AI Visibility toolkit is the natural next click. The team keeps one workflow, clients get AI and organic visibility in one familiar report, and nobody onboards a new tool across the whole roster.

A contractor on Reddit summed up the appeal: affordable, accurate, and AI plus SEO reports side by side. That consolidation is precisely what a busy agency wants from the tool it already logs into every morning.

10. Knowatoa: Best for B2B SaaS Client Rosters

Key Features:

• Competitive visibility and gap analysis across seven AI engines, tuned for B2B SaaS.

• AI agents Sam and Connie for research and content drafting.

• Reporting-stack integrations with Looker Studio, NinjaCat, API, and MCP.

• Brand sentiment alerts so you catch client issues early.

Pricing:

• Starter: $59/mo for 3 AI services and small teams.

• Growth: $199/mo for all 7 services, AI agents, and a dedicated account rep.

• Enterprise: custom pricing with priority feature requests. Free trial available.

Reddit Score: Limited public footprint. Knowatoa is a newer, focused entrant, so tool-specific reviews are still sparse, though its free audit tool makes it easy to trial before you put a client on it.

Agencies with a book of B2B SaaS clients will feel at home here. The competitive gap analysis is built for exactly that world, surfacing where a client's rivals dominate AI answers, and the NinjaCat and Looker integrations drop into the reporting stacks agencies already run.

For a lean team, the built-in agents are a genuine lift. Sam handles research and Connie drafts content, so you can move from spotting a gap to filling it without adding a headcount you cannot yet bill for.

11. Goodie AI: Best for Commerce and Enterprise Clients

Key Features:

• White-label reporting and multi-domain dashboards for agency rosters.

• Visibility monitoring across up to eleven answer engines, including Amazon Rufus.

• Agentic Commerce Suite for clients whose products need to surface in AI shopping.

• Revenue attribution that connects AEO work to client outcomes.

Pricing:

• Explorer: $399/mo for 3 engines, 100 prompts, and 3 seats, with a 30-day money-back guarantee.

• Pro: custom pricing with 6 engines and agentic commerce.

• Enterprise: custom pricing with a dedicated strategist.

Reddit Score: Limited public footprint. Public chatter is light, but Goodie is positioned for enterprise and commerce brands and shows up across several third-party AEO roundups, which is the client profile it serves.

Goodie AI is the fit when your clients sell things. The Agentic Commerce Suite helps their products surface when AI does the shopping, and revenue attribution lets you tie your work to a number a client's CFO respects instead of a chart they squint at.

Presenting to enterprise brands, you want the deck to look as sharp as the results, and the white-label dashboards plus a dedicated strategist on the top tier give agencies exactly that polish.

12. Scrunch AI: Best for Multi-Brand Enterprise Workspaces

Key Features:

• Brand workspaces and multi-domain tracking for agencies running several enterprise accounts.

• Agent Experience Platform that formats client content for how AI reads it.

• AI agent traffic tracking across up to nine LLMs.

• Looker Studio reporting and API access for custom client deliverables.

Pricing:

• Core: $250/mo for 125 prompts, 1 brand workspace, and 5 user licenses.

• Enterprise: custom pricing with unlimited countries and personas, API access, and SSO. Free trial available.

Reddit Score: Limited public footprint. Reddit discussion is light, but Scrunch is one of the most-referenced enterprise AEO names in third-party roundups and is backed by venture funding aimed at exactly this use case.

Agencies managing enterprise brands that care about being cited, not just mentioned, will find their lever here. The Agent Experience Platform is a technical control you can pull on a client's behalf, and the multi-domain workspaces keep several large accounts from bleeding into each other.

Global client work is where Enterprise shines, with unlimited countries, personas, and languages, plus the SSO and API access that big brands put on every security checklist.

13. Trakkr: Best for Client Portals on a Budget

Key Features:

• Client portals and multi-brand tracking on the Scale plan.

• Tracking across eight AI models with citation source breakdowns.

• Automated action prioritization with ROI scoring, so clients see next steps, not just numbers.

• Unlimited team seats and a REST API from Scale up.

Pricing:

• Growth: $100/mo for 1 brand and 50 prompts.

• Scale: $500/mo for 10 brands, client portals, unlimited seats, and API access.

• Enterprise: custom pricing with unlimited brands and a white-label portal. Free trial available.

Reddit Score: Limited public footprint. Trakkr is a newer multi-brand tracker, so reviews are thin, though it appears in a handful of third-party AEO roundups aimed at agency users.

Trakkr closes the list for agencies that want client portals without an enterprise price tag. The Scale plan bundles 10 brands, client portals, and unlimited seats, so a smaller shop can still give each client their own tidy view.

The ROI scoring is what keeps a client nodding along. Rather than handing over raw rankings, you hand over prioritized actions with a sense of payoff attached, and that is the kind of report that quietly renews a retainer.

How to Choose an AI Visibility Tool for Your Agency

Every tool here can track a brand in AI search, so the agency decision really turns on scale and presentation. Weigh how many client brands you run, whether you need white-label reporting to put your own name on the deliverable, and whether seat limits will punish you as you grow.

If reporting is the priority, SE Ranking and Nightwatch are hard to beat. If you want unlimited seats and clean share of voice, Peec and Rankscale fit. If your clients are enterprises, Profound and Scrunch carry the weight.

And if the real bottleneck is you, the person turning a dozen dashboards into a dozen client stories every week, that is the job Qvery hands to an agent instead. Pick the tool that matches your roster, then spend the hours you save on the strategy clients renew for rather than the report assembly they never see. That is the shift AI search rewards.