# 8 Best AI Visibility Tools for Law Firms (2026) > Every tool here can file a law firm's questions by practice area. What separates them is the plan: whether it asks on both ChatGPT and Google AI Mode, and whether one firm's 24-question grid costs $50, $295, or a sales call. By Vlad Shvets, Partner @ Qvery · Published 2026-09-22 · Updated 2026-11-09 · 15 min read Canonical: https://qvery.ai/blog/best-ai-visibility-tools-for-law-firms/ Ask whether ChatGPT recommends your firm and the first thing to ask back is for which work, and where? A client looking for a wrongful termination lawyer in Denver and one looking for an estate planner in Boulder are asking different questions, and the answers have no reason to name the same firms. For a firm with several practice groups and offices, AI visibility, whether assistants name and describe the firm, is a grid: six practice areas across four offices mean 24 questions and **48 answers** per run. The first entry is Qvery's GEO Agent, our own product, so read its place as our pick; the other seven are ordered on engine coverage, cost for the whole grid and city settings. ## 1. [GEO Agent by Qvery](https://qvery.ai/geo-agent/): Your Practice Areas as Topics, Asked Every Day ![Qvery's GEO Agent page, headed Measure And Grow AI Visibility On Autopilot, with a Let's Partner button and a drawing of a person reading charts](https://qvery.ai/blog/best-ai-visibility-tools-for-law-firms/screenshot-qvery-geo-agent.webp) *Qvery's GEO Agent page, captured October 15, 2026* This one is our own product. The GEO Agent turns your firm, its practice, and its competitors into topics and questions for daily checks. - Topics and questions written for the firm from its practice, its market and its rival firms. - Every question asked daily on ChatGPT and Google AI Mode, in the countries chosen. - Visibility, share of voice (the share of answers that name the firm against rivals), and sentiment (how the answers describe the firm) next to rivals, by topic and by country. - The questions where a rival firm was named instead, and the citations (the sources an answer names) for each topic. - Qvery Assistant inside it: ask about the data in plain English, add or edit topics and questions, start a run, or export a report. It covers ChatGPT and Google AI Mode, with results by country. Price: not published. It measures and shows where to work, and it publishes or fixes nothing on its own. If your firm needs more engines than these two, several entries below track more of them. Our team does the work the answers point to and builds custom agents to keep it going inside your systems. ## 2. [Peec AI](https://peec.ai/): Every Answer Readable, With Where It Was Asked From ![Peec AI's homepage, headed AI search analytics for marketing teams, above a dashboard comparing a brand's visibility with its competitors](https://qvery.ai/blog/best-ai-visibility-tools-for-law-firms/screenshot-peec-ai-homepage.webp) *Peec AI's homepage, captured October 15, 2026* Peec puts the answer itself in front of the person who has to read it. Each question keeps its last 100 chats, and each chat shows the main response, the model that wrote it, the location it was asked from, and every brand it named. You file questions into topics, one folder each, and tags, as many as you like, so a firm can put every question under its practice area and tag it by office. Starter's 50 prompts hold the 24-question grid with room for a second phrasing of the questions that matter most. - Topics as folders and tags as labels, to file each question by practice area and office. - The last 100 chats for every question, each with its model, location, and the brands it named. - Three models of your choice on every self-serve plan, ChatGPT and AI Mode among them. - Unlimited competitors and unlimited users on Starter, so every rival firm fits. Starter picks three models, ChatGPT and AI Mode among them, and runs them daily: **2,160 answers** a month for the grid, which is a lot of reading unless the tags do the sorting. Starter covers one country; more arrive on Advanced. > 💰 **Pricing** > - **Starter:** $95 a month. 50 prompts, 3 models, daily runs, 1 project, 1 country. > - **Pro:** $245 a month. 150 prompts, 3 models, 2 projects. > - **Advanced:** $495 a month. 350 prompts, 5 projects, more than one country. > - **Custom:** quoted and billed annually, with daily or weekly runs. > - **An extra model:** $30, $70 or $140 a month on Starter, Pro or Advanced, billed annually. Rating: 4.7 / 5 on G2 (21 reviews on G2) **What Reddit says** > I have good experience with Peec AI. The data seems to be solid and it doesn't cost an arm and a leg. > ([r/SaaS · Dec 2025](https://www.reddit.com/r/SaaS/comments/1mqq86w/what_are_the_best_ai_search_visibility_tracking/ntb1l8f/)) > I have used profound and peec Ai with are really good. > ([r/aeo · Jul 2026](https://www.reddit.com/r/aeo/comments/1utag01/which_tool_to_use_for_ai_visibility_analysis_for/oww9j3d/)) > I don’t understand the hype around peek.ai. I’ve tested a few tools now and most were alike or better. > ([r/GEO_optimization · Nov 2025](https://www.reddit.com/r/GEO_optimization/comments/1p1lwxm/best_peecai_alternatives/npzkdny/)) **Pros** - Every answer readable with its model and location - Topics and tags that fit a practice-area grid - The grid fits Starter with room to spare **Cons** - Self-serve plans run daily only - One country on Starter - A fourth model costs extra ## 3. [Ahrefs Brand Radar](https://ahrefs.com/brand-radar): Custom Prompts From $50 a Month ![Ahrefs Brand Radar's page, headed Make AI recommend your brand, above an overview of AI share of voice and search demand](https://qvery.ai/blog/best-ai-visibility-tools-for-law-firms/screenshot-ahrefs-brand-radar-homepage.webp) *Ahrefs Brand Radar's page, captured October 15, 2026* Ahrefs is the incumbent among search tools, and a firm's agency may already have a login. Brand Radar's custom prompts bill by the check: one question, on one engine, in one location. A firm pays for the grid it runs and nothing it does not. - Billing by the check: one question, on one engine, in one location. - Custom prompts on Google AI Mode, ChatGPT and four other engines, refreshed daily, weekly or monthly. - Tags to group prompts by practice area, and one or more locations on each prompt. - The firm and its lawyers as separate entities, each with name variations and URLs. Daily on two engines in one location, the 24-question grid uses **1,440 checks** a month, inside the $50 package's 2,500, if that package needs no Ahrefs plan under it. Run weekly, it uses 192. Tags group the prompts, so each practice area can be a tag, and each prompt takes one or more locations. > 💰 **Pricing** > - **Custom prompts:** from $50 a month for 2,500 checks; $100 for 7,000; $250 for 25,000. > - **Overage:** $0.020, $0.015 or $0.010 a check, by package. > - **Included in Ahrefs plans:** 150 checks a month on Lite, 300 on Standard, 600 on Advanced, none on Starter. > - **AI Visibility Index:** from $199 a month, with 2,500 checks included. **What Reddit says** > I would be highly skeptical of a searchable index like Ahrefs Brand Radar. For multiple clients where I tested it, the data made absolutely zero sense. > ([r/GEO_optimization · Oct 2026](https://www.reddit.com/r/GEO_optimization/comments/1p1lwxm/best_peecai_alternatives/pezxkvx/)) > honestly surprised ahrefs is charging that much for an add-on, feels like they are capitalizing on the fomo. > ([r/aeo · Feb 2026](https://www.reddit.com/r/aeo/comments/1qvhhve/best_ai_visibility_tools_2026/o3j4zf4/)) > Peec handles monitoring and Ahrefs handles the discovery side using their keyword and People Also Ask data. > ([r/ProductivityApps · Sep 2026](https://www.reddit.com/r/ProductivityApps/comments/1w8gwng/ahrefs_brand_radar_and_peec_are_priced_on/p8cjqgb/)) **Pros** - You pay for the checks the grid uses - A weekly run is 192 answers a month, not 1,440 - Tags and locations on every prompt **Cons** - The allowance takes arithmetic across engines, locations and refreshes - New prompts take up to a day to show data ## 4. [Semrush AI Visibility Toolkit](https://www.semrush.com/ai-seo/): Reports Down to the City, One Engine at a Time ![Semrush's AI Visibility page, headed Win Every Search, From Traditional SEO to AI Discovery, with a field for a domain](https://qvery.ai/blog/best-ai-visibility-tools-for-law-firms/screenshot-semrush-ai-visibility-toolkit-homepage.webp) *Semrush's AI Visibility page, captured October 15, 2026* Semrush's AI Visibility Toolkit is the one an agency already on Semrush can switch on without a new login. Prompt Tracking runs your questions daily on ChatGPT or Google AI Mode, one engine per campaign, for a location you set, and opens the answer itself behind every prompt. Its Brand Performance reports take a location down to the city, from more than 68,000 options. Each extra location costs $99. Tags and topics group the prompts, and Semrush's own example of a tag is a location, so a firm can tag by office and practice area at once. - Daily Prompt Tracking on ChatGPT or Google AI Mode, one engine per campaign, with a location. - The answer itself for every prompt, one click away. - Tags and topics to read results by practice area and office. - Brand Performance reports for a location down to a city. Semrush does not say whether one question tracked on two engines spends one prompt or two. Read strictly, the grid needs 48: the 25 included plus a 50-prompt pack, **$159 a** month. Read the other way, $99. > 💰 **Pricing** > - **AI Visibility Toolkit:** $99 a month (the pricing page shows $99 a month per domain, billed annually). 25 prompts. > - **More prompts:** 50 for $60 a month. > - **Another Brand Performance location or domain:** $99 each. > - **Each extra user:** another $99 license. > - **Trial:** none for the toolkit. **What Reddit says** > I also like that the tracking is included from the first plan rather than needing a separate addon just to get started. > ([r/aeo · Sep 2026](https://www.reddit.com/r/aeo/comments/1qvhhve/best_ai_visibility_tools_2026/p9rdcli/)) > Semrush makes more sense if you already use it for SEO and just want AI visibility as another part of the stack. > ([r/aeo · Jul 2026](https://www.reddit.com/r/aeo/comments/1utag01/which_tool_to_use_for_ai_visibility_analysis_for/p0u7162/)) > There are really good ones, I would go for specialized ones such as AthenaHQ or Gauge (instead of the SEO giants such as SEMrush). > ([r/advertising · Sep 2025](https://www.reddit.com/r/advertising/comments/1n27c6y/need_help_question_which_aeo_tracking_tool_do_you/nf182cg/)) **Pros** - The answer itself for every prompt - City-level Brand Performance reports - One login for search and AI tracking **Cons** - One engine per campaign - No free trial for the toolkit - Prompt counting across engines not stated ## 5. [OtterlyAI](https://otterly.ai/): Recommended or Only Mentioned, Market by Market ![OtterlyAI's homepage, headed We otter know where your brand shows up on AI Search, above the start of a brand report](https://qvery.ai/blog/best-ai-visibility-tools-for-law-firms/screenshot-otterly-ai-homepage.webp) *OtterlyAI's homepage, captured October 15, 2026* OtterlyAI's sentiment answers the question a partner asks first: was the firm recommended, or only mentioned with caveats? It sorts answers that way, it checks every cited domain and URL daily, and every plan covers more than 50 countries. - Brand sentiment that separates an enthusiastic recommendation from a mention with caveats. - Every cited domain and URL, checked daily, with link-position changes over time. - More than 50 countries on every plan, with tags and a country on each prompt. - Unlimited workspaces from Standard. Each prompt carries tags and a country, so a practice-area grid files cleanly. Google AI Mode is an add-on on every plan, though, and Lite's 15 prompts will not hold 24 questions. The grid's route is Standard plus the AI Mode add-on: **$248 a** month. > 💰 **Pricing** > - **Lite:** $29 a month. 15 prompts, 1 workspace. > - **Standard:** $189 a month. 100 prompts, unlimited workspaces. > - **Premium:** $489 a month. 400 prompts. > - **Custom:** from 1,000 prompts, quoted. > - **Google AI Mode add-on:** $9, $59 or $149 a month on Lite, Standard or Premium. > - **Annual billing:** 15% off, and a free trial for new users. Rating: 4.7 / 5 on G2 (54 reviews on G2) **What Reddit says** > I’m testing Otterlyai right now. So far it feels pretty clear and easy to use. > ([r/SEO_tools_reviews · Oct 2025](https://www.reddit.com/r/SEO_tools_reviews/comments/1nqvqy5/peecai_vs_otterlyai_vs_profound_anyone_using/nhcjd4a/)) > I tried Otterly and really liked it but found that Peec AI was better for research. > ([r/SEO_tools_reviews · Nov 2025](https://www.reddit.com/r/SEO_tools_reviews/comments/1nqvqy5/peecai_vs_otterlyai_vs_profound_anyone_using/npkz6bh/)) > Otterly was confusing. > ([r/SaaS · Dec 2025](https://www.reddit.com/r/SaaS/comments/1mqq86w/what_are_the_best_ai_search_visibility_tracking/ntb1l8f/)) **Pros** - Separates a recommendation from a mention with caveats - Cited URLs checked daily - Countries on every plan **Cons** - Google AI Mode is extra on every plan - Lite is too small for most firm grids - Both engines cost a tier and an add-on ## 6. [AthenaHQ](https://athenahq.ai/): Unlimited Topics and Rivals, Counted in Answers ![AthenaHQ's homepage, headed Become the Brand AI Trusts, with an email field and a row of customer logos](https://qvery.ai/blog/best-ai-visibility-tools-for-law-firms/screenshot-athenahq-homepage.webp) *AthenaHQ's homepage, captured October 15, 2026* AthenaHQ meters in answers: one credit is one AI response. Starter’s 3,600 monthly credits cover the grid daily on two engines with 2,160 to spare. Paid plans allow unlimited topics and tracked competitors, so each practice area and rival firm can have its own place. - One credit per AI response, so the budget is counted in answers. - Unlimited topics and unlimited tracked competitors. - Prompt-level responses with their sources, and a competitor heatmap by topic. - Eleven models on Starter, Google AI Mode among them. Google AI Mode starts on Starter; the free Essential plan runs five other engines. Starter also supports a single region, so offices in two countries mean the custom plan. > 💰 **Pricing** > - **Essential:** free. 300 credits on ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. > - **Starter:** $295 a month. 3,600 credits, 11 models including Google AI Mode, a single region. > - **Custom:** quoted, with more than one region and language. > - **Add-ons:** API access and extra credits on Starter, priced on request. > - **Annual billing:** 17% off. Rating: 4.9 / 5 on G2 (39 reviews on G2) **What Reddit says** > AthenaHQ is more autonomous tools with recommendations and more personalised workflows vs Peec AI which tracks prompts > ([r/aeo · Jun 2026](https://www.reddit.com/r/aeo/comments/1u14jhf/athenahq_vs_peec_ai_for_a_beginner_geoai/oqssxdz/)) > we had really good citations across several AIs then suddenly one day our citations went from 70% to 0%. > ([r/GEO_optimization · Nov 2025](https://www.reddit.com/r/GEO_optimization/comments/1p0dtt7/help_with_athenahq_our_citations_dropped_to_zero/)) **Pros** - A topic per practice area, without limit - Credits map straight to answers - Responses and sources for every prompt **Cons** - No Google AI Mode on the free plan - A single region on Starter ## 7. [Scrunch](https://scrunch.com/): Six Ways to Slice the Answers, With Google AI Mode on the Custom Plan ![Scrunch's homepage, headed Humans don't visit your website anymore, AI does, beside a chart of presence against competitors](https://qvery.ai/blog/best-ai-visibility-tools-for-law-firms/screenshot-scrunch-homepage.webp) *Scrunch's homepage, captured October 15, 2026* Scrunch filters by persona, prompt topic, platform, funnel stage, custom tags, and country. Core includes 125 prompts and 5,000 monthly responses in one country, on ChatGPT, Google AI Overviews, and two other engines. - Filters by persona, topic, platform, funnel stage, custom tags and country. - 125 prompts and 5,000 responses a month on Core. - Citations, sources and sentiment on both plans. - Nine engines on the custom plan, Google AI Mode among them. Google AI Mode sits on the custom plan, with unlimited countries and a custom number of competitors. A firm can run the ChatGPT half of its grid on Core for $250 and needs a quote for the rest. > 💰 **Pricing** > - **Core:** $250 a month. 125 prompts, 5,000 responses, 5 licenses, 1 country, 1 persona, 5 competitors, 4 engines, a 7-day free trial. > - **Custom:** quoted. Nine engines including Google AI Mode, unlimited countries, API access. Rating: 4.6 / 5 on G2 (74 reviews on G2) Reddit barely discusses Scrunch as a tool its users run, so there is no score and no quotes. **Pros** - Filters by persona, topic and tag - A large allowance on Core - A seven-day free trial **Cons** - No Google AI Mode below the custom plan - One country and five competitors on Core - No published price for the full grid ## 8. [Profound](https://www.tryprofound.com/): Group Answers by Practice Area and Market ![Profound's homepage, headed The AI marketing platform to win in Google AI Overviews, above a chat with its AI Marketer](https://qvery.ai/blog/best-ai-visibility-tools-for-law-firms/screenshot-profound-homepage.webp) *Profound's homepage, captured October 15, 2026* Profound's pricing page has two columns, a free trial and a custom plan. The trial runs **50 prompts** daily for seven days on ChatGPT, Google AI Overviews and one more engine, in one region, and trial users get a recommended prompt set for their industry that they cannot edit. Google AI Mode, your own prompts and history come with the custom plan. - Up to nine answer engines on the custom plan, Google AI Mode among them. - Categories that group prompts, topics, competitors and regions. - Daily prompt runs. - A seven-day trial with 50 prompts, from a set Profound chooses. The trial therefore shows how Profound reads your industry, not your firm's own grid. On the custom plan, categories group the prompts, topics, competitors and regions a firm tracks, which is where a practice-area structure would live. > 💰 **Pricing** > - **Trial:** free. 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, 1 region, no history or exports. > - **Custom:** quoted. Up to 9 answer engines, your own prompts, full history, exports, API access and SSO. Rating: 4.5 / 5 on G2 (1,137 reviews on G2) **What Reddit says** > Personally I think profound is the best but I expensive it covers all the stages of AI visibility > ([r/advertising · Nov 2025](https://www.reddit.com/r/advertising/comments/1n27c6y/need_help_question_which_aeo_tracking_tool_do_you/npspfhn/)) > Imo Parse wins from a UX perspective, but profound is good too. > ([r/GEO_optimization · Nov 2025](https://www.reddit.com/r/GEO_optimization/comments/1p1lwxm/best_peecai_alternatives/npuwrva/)) > Profound if you want to pay arm and leg, Promptwatch is decent too > ([r/AISearchLab · Mar 2026](https://www.reddit.com/r/AISearchLab/comments/1rx0wti/the_client_thinks_im_making_up_numbers_because/obhz8hq/)) **Pros** - Nine engines on the custom plan - Categories built for many markets - A free week to see the product **Cons** - The trial's prompts cannot be edited - No Google AI Mode in the trial - No published price ## Compare the Plans for Your Firm's Grid **Eight tools against one firm's 24-question grid** | Tool | Both engines | Location | The grid a month | Start with it if | |---|---|---|---|---| | GEO Agent by Qvery | Yes | Countries | Not published | You want questions written and run; our team reads them with you | | Peec AI | Yes, from Starter | 1 country on Starter | $95 | Several practice groups share one country | | Ahrefs Brand Radar | Yes | Set per prompt | $50 | Your agency uses Ahrefs | | Semrush AI Visibility Toolkit | One per campaign | Country; city reports | $99 to $159 | Your agency uses Semrush or needs city reports | | OtterlyAI | AI Mode add-on | 50+ countries | $248 | Your offices span countries | | AthenaHQ | Yes, from Starter | A single region | $295 | You need unlimited topics and rivals | | Scrunch | Custom plan only | 1 country on Core | Quote | You need persona and topic filters | | Profound | Custom plan only | 1 region in the trial | Quote | You group prompts across markets | ## Who Checks What the Answers Say About the Firm > At Qvery, we help law firms stop paying staff to check by hand what ChatGPT says about the firm, with custom AI agents that compare each month's answers with your practice pages and lawyer profiles and draft the corrections your practice leads approve. Our agents run on your firm's exports, and nothing changes on the site until a practice lead signs off. The review needs a record of what the answers say about each practice area. GEO Agent: https://qvery.ai/geo-agent/ ## Connect the Review to Your Firm's Work One practice group's lead walks us through how a wrong answer gets corrected today, and we agree what the agents may read and change. Two weeks after access is in place, the first agents are comparing that group's answers with its pages. Have Qvery Build Your Practice-Page Review Agents: https://calendly.com/qvery-vlad/30min ## Frequently asked questions ### Does a law firm need an AI visibility tool at all? A small firm can begin with a spreadsheet. One office with three practice areas means three questions and six answers on two engines; ask them monthly and record their sources. Six practice areas across four offices produce 48 answers per run, making collection a larger job. ### Does showing up in AI answers bring in clients? A mention does not establish that a client hired the firm. Clio’s 2025 Legal Trends Report says 28% of consumers who used AI for a legal question were directed to contact a lawyer; that is not a count of signed matters. Ask new clients at intake whether an assistant sent them. ### Who at the firm should own it? Marketing runs the tool and makes the changes. Each practice-group lead owns their row of the grid and approves any correction to their practice's pages and profiles, and the managing partner reads the whole grid once a quarter. ### Do the review scores reflect law firms’ experience? The scored Reddit discussions shown here come from marketers and agencies, not law firms, so they do not establish how well a tool will handle your firm’s questions. ### What is AI visibility for a law firm? Whether assistants like ChatGPT and Google AI Mode name and describe the firm when clients ask for help. It depends on the work and the place: a client seeking a wrongful termination lawyer in Denver asks a different question than one seeking an estate planner in Boulder. ### How soon do new Ahrefs Brand Radar prompts show data? New prompts take up to a day to show data in Ahrefs Brand Radar. Custom prompts can refresh daily, weekly or monthly. Choose the refresh schedule when planning how often to review the firm’s answers. ### What does Ahrefs Brand Radar cost to track a law firm’s AI answers? Custom prompts start at $50 monthly for 2,500 checks, provided no underlying Ahrefs plan is required. The 24-question grid uses 1,440 checks monthly when run daily on two engines in one location. Run weekly, it uses 192 checks. ### How much does Peec AI cost for a law firm? Starter is $95 a month for 50 prompts on 3 models, daily, in one country, enough for the 24-question grid. Run daily on three models, that grid produces 2,160 answers a month, so tags by practice area and office do the sorting. ### Can Semrush track AI answers by city? Its Brand Performance reports take a location down to the city, from more than 68,000 options, with each extra location at $99. Prompt Tracking runs on ChatGPT or Google AI Mode, one engine per campaign. ### Which tool shows whether a law firm was recommended or only mentioned? OtterlyAI's sentiment sorts answers into an enthusiastic recommendation or a mention with caveats. It checks every cited domain and URL daily and covers more than 50 countries on every plan; Google AI Mode is an add-on. ### How does AthenaHQ bill for AI visibility tracking? In answers: one credit is one AI response. Starter is $295 a month for 3,600 credits, which covers the 24-question grid daily on two engines with 2,160 to spare, in a single region. ### Which AI visibility tools include Google AI Mode only on a custom plan? Scrunch and Profound. Scrunch's Core plan, at $250 a month, covers ChatGPT and Google AI Overviews among four engines; Google AI Mode needs a quote. Profound adds it, with your own prompts and history, on its custom plan. ### What does the GEO Agent do for a law firm? It turns the firm, its practice and its competitors into topics and questions, asks each one daily on ChatGPT and Google AI Mode in the countries chosen, and shows visibility and share of voice by practice area. It publishes or fixes nothing on its own. ### Should a law firm check coverage of both AI engines before buying? Check ChatGPT and Google AI Mode coverage when comparing plans for the firm’s questions. Semrush tracks one engine per campaign. OtterlyAI sells Google AI Mode as an add-on on every plan, so include that cost when comparing prices. ### How do you organize AI visibility questions by practice area? File each question under its practice area and tag it by office. Peec AI uses topics as folders and tags as labels, Ahrefs uses tags, and Semrush's own example of a tag is a location. ### How much does OtterlyAI cost for a law firm's question grid? Lite, at $29 a month, holds 15 prompts, too few for a 24-question grid. The grid's route is Standard, at $189 a month for 100 prompts, plus the Google AI Mode add-on. ### Do AI visibility tools write a law firm's questions for it? Some do. The GEO Agent writes topics and questions from the firm’s practice, market and rivals. Profound’s starting option runs 50 prompts for seven days from a set users cannot edit. Your own prompts come with its custom plan.